Name
Digital Engagement Track - Panel 1: Turbocharging Prospecting, Marketing, and Client Acquisition in the Digital Normal
Date & Time
Thursday, June 17, 2021, 10:30 AM - 11:15 AM
Moderator:
Meghna Mukerjee, Senior Analyst, Aite Group
Speakers
Description
Working with marketing automation vendors, engaging in social selling, building out in-depth client/advisor data and analytics, and having access to a deep source of relevant content are becoming critical areas of expansion and points of differentiation for financial institutions and financial advisors.
This panel will discuss:
- How technology is fueling marketing and business development
- How to make client acquisition and onboarding seamless and fast
- The new frontier of digital networking opportunities for private banks