Financial institutions have been struggling to provide retail customers with differentiated value beyond their increasingly commoditized products and services. Most banking executives recognize that one of their major sources of differentiation is the customer experience. In the past, the banking experience relied heavily on branches to create a personal, one-on-one experience. But as consumers flock to digital channels as their main interaction point, banking executives need to find a meaningful way to build relationships with customers in a digital environment. This session will explore FIs’ strategies around helping consumers achieve financial success, how their strategies are evolving as technology and consumer preferences change, and the opportunities they create to driver higher customer value.