As more companies make efforts to evolve into omnichannel organizations, they will likely face some challenges, one being identity. Determining how customer’s identities will be managed across channels will be a critical element of the customer experience. Additionally, customers demand a frictionless experience and simultaneously expect that their data and privacy are protected. Come hear our experts discuss strategies on managing identity as part of an omnichannel strategy and how fraud prevention doesn’t have to degrade the customer experience to be effective.