Samantha Chow is a senior analyst with Aite Group, specializing in the life and annuities industry. She brings over 15 years of experience in primary and secondary market research, product development, pricing strategies, competitive intelligence, project management, process improvement, and change management in the financial services industry.

Prior to joining Aite Group, Ms. Chow was corporate vice president of business productivity and innovation at New York Life Insurance Company. In this role, she was responsible for building and growing an enterprise-wide capability for facilitating transformational and cultural insurance change. This position included training and coaching at all levels, executing focused initiatives with stakeholders, and implementing full-scale projects for business and IT initiatives (using SAFe/Agile methods). Prior to this role, Ms. Chow led the research department at New York Life Insurance Company, where she was charged with providing research and recommendations for business strategies, new products, pricing analysis/strategies, and competitive intelligence through both primary and secondary methods. She also worked at American Family Life Assurance Company in multiple research capacities, including agent satisfaction and technology needs assessments. Additionally, she has held research positions in the travel and tourism, financial, and publishing industries.

Ms. Chow holds a B.S. in Marketing from Columbus State University and a Masters in International Business from the University of Phoenix. She is certified in change management and the Klapper Institute problem-solving methodology. Additionally, Ms. Chow sits on the Life Insurance Marketing and Research Association’s conference board for its annual Marketing and Research Conference.