Denise Rossi Henn is a Senior Vice President, Group Experience Manager, in the Digital group at PNC where she manages the digital experience for Business Banking.  Her oversight encompasses the account opening experiences for Business deposit products and Merchant Services, as well as the Small Business Online Banking and Cash Flow Insight experiences.  Additionally, Denise is responsible for the Digital Analytics function tasked with tagging, tracking and reporting all site activity.

Denise’s twenty year career at PNC spans responsibilities for digital marketing, personal financial management tools and marketing services.  Denise was instrumental in developing and launching new capabilities in the organization, including email marketing, search engine optimization and social media. 

Denise is currently a member of the Consumer Bankers Association, Digital Committee, and sits on the Women’s Business Development Committee within PNC.

Denise has been a featured speaker/panelist at Future Digital Finance (previously Net Finance) speaking on digital marketing and digital analytics.