Name
Client Engagement and Advice Track — Panel 1: Evolution Toward a Dynamic Customer Segmentation
Date & Time
Wednesday, November 10, 2021, 10:30 AM - 11:15 AM
Description

Client segmentation done right is vital to profitability for any wealth manager. It is essential for firms to get their segmentation strategies correct to target and engage clients and prospects in a relevant way. However, client segmentation cannot be a static exercise. Understanding clients’ life situations and their short- and long-term goals ongoingly is fuel for better segmentation and service. Wealth managers need the right tools and overall business models to ensure a mature segmentation strategy. This panel will discuss the following:

  • How firms are thinking about and serving new customer segments
  • How the pandemic has impacted firms’ approach toward new client segments
  • Tailoring business models to manage the intergenerational wealth transfer
  • How technology tools are helping in better understanding and serving different client types
  • The role of goals-based wealth management and financial planning tools in serving clients across wealth bands 
Moderator:
Meghna Mukerjee