Name
Panel: Creating the User Experience Your Cash Management Customers Expect
Date & Time
Thursday, December 12, 2019, 8:40 AM - 9:30 AM
Description
User experience is the name of the game in today’s ultra-competitive cash management industry and is a key consideration and driver for every bank initiative. A bank’s ability to engage its customers in new ways, provide critical insights, and deliver actionable information will set it apart from its peers. Feature-rich yet usability-poor offerings are no longer acceptable as fintech companies and new customer expectations drive financial institutions toward next-generation banking. This panel discussion will explore:
- How middle-market and corporate customer expectations around user experience are changing
- Key bank initiatives to meet new market demands
- How banks and their technology partners are leveraging analytics, AI, and data to provide deeper and more valuable customer experiences
- How banks can better arm themselves to stay one step ahead of customer needs and prepare themselves for future requirements