As digital becomes the primary channel that financial institutions use to interact with their customers, many FIs will need to reinvent how they acquire customers in a digital-first world. That means that FIs will need to build a connected digital experience that helps build trust, win a customer’s business, and engage them in their finances. This session will examine the current state of the acquisition experience, surface the challenges that still exist from customer and employee perspectives, discuss the opportunity the current environment creates to transform the experience, and give insight into what FIs need to do to reinvent it.