Co-founder of Frich. Born in Estonia, I got scouted and started working as a fashion model from the age of 14 which allowed me to live in 20+ countries by the time I was 21. I started my first company at the age of 19 and after that created an app called Modelclub which was a social savings app for models. I took Modelclub from the initial idea to it being one of the most used apps within the fashion industry within 2 years. Inspired by that, I left the fashion industry, finished a Graduate Program at Harvard and helped scale up a venture-backed late stage fintech company before starting Frich.