As Chief Marketing Officer, Dipti leads all marketing efforts for the U.S. Wealth Management business including brand and advertising strategy, data-led acquisition and deepening programs that drive growth, and client engagement efforts that build affinity and loyalty. As part of the leadership team, she helps the business deeply understand the voice of the customer, guides product design and client experience, and helps the organization effectively deliver the breadth and depth of its offerings across digital and traditional channels, in service of its customers’ financial goals.
Dipti has extensive experience in wealth management and financial services marketing and is recognized for her strong leadership, client-centricity, business acumen, and passion for driving breakthrough creative. Over the last seven years, she has held senior marketing roles at Chase as well as J.P. Morgan Asset Management, prior to which she spent seven years at OppenheimerFunds, Inc. across various marketing functions.
Dipti started her career in advertising and promotional marketing, working on some of the most inspiring brands in the world including Pepsi, American Express, Cadburys and ESPN. She received her undergraduate degree from Lady Shriram College, New Delhi, and her Masters in Strategic Communications from Columbia University.
Dipti lives in Jersey City, NJ, with her husband Sid, nine–year-old daughter, Anya, and two-year-old son, Neil.