As the Industry Principal for Financial Services at RingCentral, Melissa Rother drives key business initiatives to increase pipeline, revenue, and elevate RingCentral’s leading position in the Financial Services industry.  Focusing heavily on how cloud-based communication and collaboration tools enable banking, investment management, and insurance organizations, to re-imagine how they engage with clients, while also connecting employees and improving productivity.  Prior to joining RingCentral, Melissa led the vertical practices for several industry leading communications and UCaaS/CCaaS companies and has over a decade of experience in retail banking, business banking, revenue management, lending and compliance.