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Panel: Monetizing Small-Business Banking: From Free to Fee

Thursday, December 12, 2019
1:00 PM - 1:50 PM

Moderator: Christine Barry, Research Director, Aite Group

Speakers:
Dean Jenkins, Vice President, Product Marketing, Q2
Anna Maiolo, COO, FINSYNC
John Scully, Managing Director, Head of Small Business Digital Sales and Service, Bank of America Merrill Lynch
Jeffrey Taylor, CTP, Senior Vice President, Treasury Management Core Products & Services, Regions Bank

The once-ignored small-business customer segment has become a big area of focus for most banks, due in part to the untapped revenue potential it represents. While Aite Group research shows that these businesses are increasingly willing to pay for financial products and services, many banks still feel they must give products away. This panel discussion will explore:

  • Why banks can and should change their mindset and stop treating small businesses like consumers by giving away banking products and services
  • The changing needs and expectations of small businesses and what they are willing to pay for
  • The role fintech partnerships will play in serving these customers and offering new value-added services
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