Tasha S. McCall is Director of Digital & Loyalty Product Management at Fiserv. Tasha leads commercialization of Fiserv’s Instant Digital Issuance / Push Provisioning solution and supports Issuers’ digital enablement and growth through delivery of innovative tokenization products and services. She has over 20 years of experience in financial services and strategic product management. Over her career, Tasha has managed numerous critical financial services products through full product life cycles using both agile and waterfall methodologies. She is known for cross-functional team management, launching profitable products, delivering results, solving market problems, and helping clients grow through innovation. Prior to her current role, she led a new and innovative Fiserv tokenization initiative to help enhance client growth and protect their business data.
Prior to joining Fiserv, Tasha served as Director of Product Strategy at Worldpay where she led a value-added services team that specialized in the development and delivery of multi-million dollar financial services products. Her focus was digital lending and analytics to help clients secure financing and gain a better understanding of their payments data. She was also directly involved in driving business growth, as well as acquiring and retaining customers. Tasha’s Worldpay experience followed her role as Vice President of Digital Channel Management with SunTrust Banks, Inc. where she was responsible for driving profitable online financial loans to help consumers prosper through the bank’s digital channels and offerings. Tasha has held other strategic relationship management positions at JP Morgan Chase and Goldman Sachs, Inc. in New York, NY.
Tasha holds an M.A. in International Payments Ecosystem from Middlesex University in London, UK and an M.B.A. in Finance from Columbia Business School, New York, NY. Her personal brand is “helping people and organizations innovate, manage growth and change what seems unchangeable with facts, fortitude, and fearlessness.”