Embedded finance has become a major trend over recent years. Businesses (e.g., fintech firms, enterprises) seek to embed financial services into their native customer experiences or white label entire services.  

Payment services are the prime use case for embedded finance. Embedded payments create an alternative distribution channel for financial institutions to deliver payment services through fintech and enterprise channels. As more and more fintech firms seek partners to provide payment services, banks and other financial institutions have a significant opportunity to offer Payments-as-a Service and develop new relationships with enterprises, creating new revenue streams. 

The panel will discuss what the market drivers are for embedded payments, and what companies are looking for. Executives from J.P. Morgan and PaySafe will highlight the opportunities for financial institutions and share their experiences of delivering embedded payments to their business customers.